Swimsuits shown in men's wear collections by Giorgio Armani, Dolce & Gabbana or Paul Smith have tended to be black and snug fitting, throwbacks to the designs of the 1930s and '40s, while Gianni Versace's ads with their heroic depictions of Miami bathers in contrast to popular, sports-inspired beach wear—bright and baggy Bermudas or boxer shorts. The Greek designer Nikos Apostolopoulos put a different spin on his bathing suits (for both sexes, but with the focus on the male), making them anatomical creations, cut and stitched to outline the body and its sexual characteristics. Bikini tops for men are seen as an amusement factor.
The bikini is perhaps the most popular female beachwear around the globe, according to French fashion historian Olivier Saillard due to "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women." By the mid 2000s, bikinis had become a $811 million business annually, according to the NPD Group, a consumer and retail information company. The bikini has boosted spin-off services like bikini waxing and the suntanning industries.
Bikini tops come in different styles and cuts, including a halter-style neck that offers more coverage and support, a strapless bandeau, a rectangular strip of fabric covering the breasts that minimizes large breasts, a top with cups similar to a push-up bra, and the more traditional triangle cups that lift and shape the breasts. Bikini bottoms vary in style and cut and in the amount of coverage they offer, coverage ranging anywhere from complete underwear-style coverage, as in the case of more modest bottom pieces like briefs, shorts, or briefs with a small skirt-panel attached, to almost full exposure, as in the case of the thong bikini. Skimpier styles have narrow sides, including V-cut (in front), French cut (with high-cut sides) and low-cut string (with string sides). In just one major fashion show in 1985 were two-piece suits with cropped tank tops instead of the usual skimpy bandeaux, suits that are bikinis in front and one-piece in back, suspender straps, ruffles, and daring, navel-baring cutouts. Subsequent variations on the theme include the monokini, tankini, string bikini, thong, slingshot, minimini, teardrop, and micro.
In 1994, the bikini became the official uniform of women's Olympic beach volleyball, sparking controversy, with some sports officials considering it exploitative and unpractical in colder weather, and athletes admitting that the regulation uniform is intended to be "sexy" and to draw attention. Dancers, sex appeal and bikinis worn by women players as much as athletic ability made beach volleyball the fifth largest television audience of all the sports at the Games at Bondi Beach in Australia in 2000 Olympics. The popularity of Dead or Alive: Xtreme Beach Volleyball, a video game for Xbox, was attributed to the scantily clad women.
Mankini is a type of sling bikini worn by men. It was popularized by Sacha Baron Cohen when he donned one in the film Borat. The buzz around the film started building during the Cannes Film Festival in May 2006, when Baron Cohen posed in character on the beach in a neon green mankini, alongside four models. A garden gnome in the 2011 film Gnomeo and Juliet was also shown wearing a mankini, which gets referred to as a Borat-Mankini by newspapers.
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